Hala Kaddoura is marketing, communications, and cultural producer, currently based in Dallas. She believes in the importance of art, culture, media + film, public relations as catalysts for change, expanding consciousness, and shifting perspectives. She is passionate about storytelling, Arab and Middle Eastern art + culture + communities and + artists.
Hala Kaddoura received an MFA in Art Practice from the University of California, Berkeley (2022), and a BS in Business, Marketing with a minor in Sociology from the Lebanese American University in Beirut (2013). Hala has worked at the Sundance Institute in Los Angeles as a Social Media Manager.
Prior, Hala worked as an account executive handling online and offline media plans at the Global Media Agency Stardom Media Vest Group, working with clients such as Heineken, Almaza, and Samsung. Hala started her career interning at the global international agency J. Walter Thompson Worldwide in Beirut, working on creative briefs and campaigns for global and Lebanese clients.
Hala was awarded grants by Sultan Sooud Al-Qassemi, Berkeley Center for New Media, UC Berkeley's Center for Middle East Studies: The Sultan Program in Arab Studies Scholarship, and the Center for Cultural Innovation. In 2022, Hala received a scholarship to attend the Los Angeles Review of Books Publishing Workshop. Currently, Hala is looking at opportunities in Los Angeles, and Dubai, where she can bridge her passion for marketing + storytelling + communications + public relations + partnership building, and art + culture.
Hala exhibited and showcased work at the Worth Ryder Art Gallery, Berkeley Art Museum and Pacific Film Archive, Refugee Eye Gallery San Francisco and at the Arab Women in the Arts by The Arab Film and Media Institute (AFMI).
